Local music school Freeway Music has launched new virtual and socially distanced technique lessons, showcases, recitals, studio time and music videos, along with new scholarships.
As a small business, Freeway Music is rooted in face-to-face interaction and in-person instruction. Once the COVID-19 pandemic limited its ability to open studio doors at its five Columbia locations, the school brought instruction and opportunities into the homes of its students by incorporating virtual lessons, showcases and recitals in different formats. It has also introduced new technology in order to make lessons even more productive.
“Music is a vehicle for creativity, healing, emotional expression, and so much more,” says Don Russo, founder and chief operating officer of Freeway Music. “It offers hope and is vital during these isolating times. We are committed to showing our music family that they don’t need to physically be together to play together.”
Founded in 2011, Freeway Music offers student-centered music education through lessons for all skill levels and ages, as well as music therapy, theater, showcases, recitals, and partnerships with various charities, organizations and community events. Freeway Music has locations in downtown Columbia, Lexington, Irmo, Northeast and within Sims Music.
In addition to its virtual services, Freeway Music is now offering in-person, socially distanced lessons and free studio time as a new experience for its students, enabling them to take home their own recordings. The school is also using technology like Sound Slice, which allows students to see their music notated online, control tempo, and loop sections with which they may be struggling.
This summer, Freeway Music students held outdoor, socially distanced concerts at Steel Hands Brewing and Market on Main in downtown Columbia, giving kids the opportunity to perform safely in public with adult supervision.
“Our goal is to create opportunities for our students to continue to learn and showcase their work during this hectic time,” says Tony Lee, co-founder of Freeway Music. “Music and creative expression should be accessible to everyone, which is why we’re creating safe and innovative solutions to meet the needs of every family.”
As the pandemic began to alter lives for businesses and families alike, Freeway Music recognized a need within its own community — there are families who no longer can afford lessons and instructors who have lost their jobs. As a result, Freeway Music created “Jam for the Fam,” a virtual concert benefiting those in need. Local musicians volunteered to perform, and the event provided 10 scholarships for students to continue lessons and benefitted four instructors who have recently experienced significant loss.
“Freeway Music is so much more than a music school — they are our extended family,” says one scholarship recipient’s mother. “When COVID-19 hit and my family was down to one income, they stepped in to help my daughter continue her lessons with a special scholarship. With their help, my girls could continue doing what they love, making music.”
The school’s philanthropic support of local organizations and community outreach include the following:
• Co-partnership of the Freeway Music Festival, which unites the music community and celebrates local and regional talent. The 2019 event raised money to help build a new greenhouse at City Roots Organic Farm.
• Fundraising and performances for many local causes and charities including The Conner Foundation, Palmetto Children’s Hospital, Harvest Hope Food Bank, The Women’s Shelter, Pets Inc., Pawmetto Lifeline, Trustus Theatre, Girls Rock Columbia, the Hootie & the Blowfish Foundation, and the South Carolina Philharmonic, among others.
• Lesson donations and performances for local schools including Bethel-Hanberry Elementary, St. John Newman, Heathwood Hall, the University of South Carolina, Columbia College, Blythewood High School, Irmo High School, St. Andrews Middle School and many more.
• Volunteerism and support of local events including the Festival of Trees, Rooftop Rhythms, St. Pat’s in Five Points Parade, Palmetto Christmas, the MG&C Long Run, the Heart and Sole Run, Get in the Pink Race, Vista Lights, First Thursdays on Main, and more.
• Music scholarships including the Friends Grant in partnership with The Christopher Conner Foundation to help students that can’t afford music lessons, and the Davis Cripe Scholarship, which was created in loving memory of Freeway Music Irmo/Ballentine drum student Davis Cripe.
For more information about Freeway Music, visit freewaymusic.net or call 844-537-7661.
