Statewide award recognizes Columbia-based agency for excellence in marketing, public relations and strategic communications. COLUMBIA — MPA Media Corporation has been named the Best Marketing Firm in South Carolina for the third consecutive year by the Guide to South Carolina’s Best Awards. The Columbia-based marketing, public relations and strategic communicationsContinue Reading
Local restaurant owners, food truck operators, caterers, and other food-based businesses can learn how to attract media attention at Lights, Camera, Flavor., a media masterclass set for January 12 from 10 a.m. to noon at the Cathy Novinger Leadership Center, 1107 Williams Street, Columbia. Hosted by Khali Gallman, CEO ofContinue Reading
Columbia, S.C. – The Central SC Alliance (CSCA) has announced the addition of Ada Stiglbauer as its new Marketing Coordinator. A Columbia native and recent graduate of the University of South Carolina’s Darla Moore School of Business, Stiglbauer brings a strong foundation in strategic marketing, digital media, and community engagementContinue Reading
A Closer Look at What Makes Them Different By James Bahm Over the course of a week, I may speak with 30 or so individuals in a variety of professions and gain some valuable insight into what their current marketing strategies are. During my initial CNA (Client Needs Analysis) I alwaysContinue Reading